ABOUT
ABOUT ME

I am a culture-focused millennial marketer who aims to help brands tell moving stories that turn brand values into meaningful actions (online and offline) that drive shared profits with their consumers. My previous agency experience gives me the ability to employ  personal perspective and established processes for the brands I work with. 

Proud Alumnus of: Twitter, Team One, Wasserman

WHAT I'VE DONE

Owned:

Account Management. Content Calendar Creation. Community Management + Analytics and Reporting.  Commercial Spot Tagging. Creative Ideation.

Contributed:

Brand Strategy. Influencer Strategy. Content Production.

Also...Touring Rapper. Podcast Guest. Concert Promoter. Yoga Studio Cleaner. International Traveler.

WHAT I DO

I am a self-proclaimed people-person who takes an audience profile, boils it down to its basic motivations, and works to align brand actions with target markets.  I collaborate with brands and agencies to make them better!  I work with stakeholders to understand the business, analyze what matters, and develop a solution-focused proposal.  I tackle all challenges with a global perspective and relentless effort.

PORTFOLIO

Selected Projects

Intrizen

Intrizen

Digital strategist that helped to launch company's online presence and wrote initial PR release. Social strategist that collaborates with owner of company, website development team, and content creation team to bring the brand story to the forefront across all social platforms. Community manager responsible for content calendar creation, caption copywriting, and monthly reporting. Responsible for ensuring that content and copy ladder back up to the overall brand social strategy.

Tech Deck

Tech Deck

Community manager responsible for content calendar creation, caption copywriting, and monthly reporting. Responsible for ensuring that content and copy ladder back up to the overall brand social strategy. Live event coverage for SLS, DewTour, and other Tech Deck promotional events.

Art of Sport

Art of Sport

Main point of contact for AOS VP of Marketing. Account Management across multiple creative projects, social media management, and strategy revamp. Collaborate with external agencies to elevate brand product imagery and evaluate PR opportunities.

Nixon

Nixon

Evaluate influencer talent to ensure brand alignment, then presented profiles to Nixon Marketing team. Contact and negotiate terms with influencer talent and their agency representatives. Generate creative comp decks to inform influencer content creation. Campaign calendar creation and reporting.

BYG Music x HP

BYG Music x HP

Creative ideation around a brand partnership spec from HP to BYG Music. Choose product to be highlighted and artist to feature, then create a story that the featured artist can tell their audience to make the product more approachable.

Lexus

Lexus

Account management for internal creative team focused on producing experiential assets for dealer-sponsored events nationwide. Relationship management for all area offices. Generation and distribution of monthly television tagging instructions and management of delivery to both standard TV and Digital video outlets.

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