Jared Richmond



Copywriter based in Los Angeles that loves curating culturally relevant creative with carefully connected words.
A Bay Area-born wordsmith who’s worked on everything from social posts to the Super Bowl. A student of culture and the craft of writing. A son, husband, (dog) father, uncle, brother, big homie. 
A mentor and mentee, an avid sports fan, and liable to make you laugh. 
A collaborator through and through. 

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Busy Bee The Home of Honey


Honey is one of the three most faked foods in the world.  Enter Barkman Honey — owners of Busy Bee and producers of 100% USA sourced, high-quality honey. Every bottle is rigorously tested for quality, safety, and purity (three times). So when they asked us to build a brand campaign to help them stand out in a sea of sameness, we leaned on their unique traits, 100% traceability and a genuine concern for the health of all bees!

We told the story of each bottle of Busy Bee honey, using the label to transport us to The Home of Honey and see through the POV of a bee. Then we used the Real Honey Code identifier (unique to each package), letting customers get to know their honey, down to the bees — from the hive, to the flowers, to the packaging site.





   


THE TEAM
CCO: Laura Petruccelli
CD: Grace Hwang
CD: Nicole Lelacheur
Sr AD: Chelsea Lee
Sr CW: Jared Richmond